About sony ericsson

Sony Ericsson Info

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Sony Ericsson is a global mobile phone manufacturing corporation headquartered in London, United Kingdom and a completely owned secondary of Sony Corporation. It was originated on October 1, 2001 as a joint scheme between Sony and the Swedish telecommunications company Ericsson. Sony developed Ericsson's portion in the venture on February 16, 2012.
Sony Ericsson has research and development services in Lund, Sweden; Tokyo, Japan;Silicon Valley, United States; Beijing, China. In 2009 it was the fourth- biggest mobile phone producer in the world. By 2010 market share of Sony Ericsson had dropped to sixth place.

History of Sony Ericsson

In the USA Ericsson associated with General Electricin the early nineties, initially to start a US attendance and brand recognition.In 2000 a fire at the Philips plant contaminated the sterile facility. Philips guaranteed Ericsson and Nokia that construction would be overdue for no more than 7 days. When it became vibrant that production would really be cooperated for months, Ericsson was confronted with a severe shortage. Nokia had already begun to get parts from other sources, but Ericsson's place was much poorer as production of present models and the presentation of new ones was detained up.Sony was a peripheral player in the global mobile phone marketplace with a share of less than 1 percent in 2000. By August 2001, the two corporations had finalized the terms of the merger proclaimed in April. The company was to have an initial staff of 3,500 employees.Subsequent the formation of the joint venture Ericsson's market share really fell and in August 2002Ericssonpublicized that it would conclude making mobile phones and termination its partnership with Sony if the business sustained to disappoint. However in 2003, both corporations said they would insert more money into the joint project in attempt to stop the losses. In 2005 Sony Ericsson announced the K750i with a 2 megapixel camera, as well as its policy mate, the W800i, the first of the Walkman phones adept of 30 hours of music replay and two low-end phones. In 2007Sony Ericsson proclaimed in Stockholm that it would have certain of its cell phones made in India, and that its two subcontracting partners, Flextronics and Foxconn would manufacture ten million mobile phones per year by 2009. CEO Miles Flint publicized at a press discussion held with India's communications minister Dayanidhi Maran in Chennai that India was one of the fastest rising markets in the world and a priority market for Sony Ericsson with 105 million subscribers of GSM mobile telephones.On February 2012, Sony declared it had accomplished the full gaining of Sony Ericsson. The first Sony only mobile is the Sony Xperia Spropelled at the 2012 Consumer Electronics Show. Sony Ericson has definite to phase out all the feature (non-smart) phones by September 2012 and emphasis on smartphones section. On July 2, 2012 Sony declared it is buying Gaikai, a cloud service to provision its growth into the rain cloud gaming realm. Sony is disbursing a described $380 million to obtain Gaikai.

Operations of Sony Ericsson

In 2009 Sony Ericsson declared that it was shifting its North American headquarters from Research North Carolina to Atlanta. The headquarters transfer was part of a strategy to diminish its work force then 10,000 staffs, by 20%. In 2009 year Sony Ericsson had 425 employees in Research Triangle Park; the employees had been bargain by hundreds due to layoffs.

Sony Ericsson Products

Sony currently concentrates on the categories of: business (web and email), design and all-rounder phones. Its two present types are:
• The BRAVIA patented line of phones, propelled 2007 in the Japanese market only.
Until now, five BRAVIA patented phones have been produced. Sony Ericsson (FOMA SO903iTV, FOMA SO906i, U1, S004, and S005 usages the BRAVIA brand. BRAVIA branded phone are gifted to display1segnative television.
• The XPERIA series of mobile phones, signaled by the Sony Ericsson XPERIA X1patentedin 2008 at the Mobile World Congress (formerly 3GSM) held in Barcelona Spain, was the first trademark indorsed by Sony Ericsson as its own and is chosen to provide technical meeting among its target user base.

Marketing promotions of Sony Ericsson

Social media of Sony Ericsson

During 2010, in 11 months, Sony Ericsson's Facebook fan total rose from 300,000 to 3.9 million to develop the 40thbiggest brand on the social networking website. The company goals to capitalize on this fan-based and growth appointment by profiling these fans and corresponding them to devoted content.

Sports and Sony Ericsson

In 2011, Sony Ericsson sponsors the UEFA Champions League and the Sony Ericsson Open tennis tournament in Miami. According to the head of international marketing companies, Stephan Croix, “our sport supports allow us to encourage our phones in a subtle and true way to our fan-based. Our potential to fans is to augment their knowledge during the game before and after.”